The making of: Kic X STAX.
Kic X STAX. A collection fit for everybody.
This 15 piece limited edition collaboration collection was brought to life with inclusivity, quality and comfort at its core, empowering you to move confidently, without holding you back.
Stamped with a reminder that you are enough, just as you are.
Designed by Don Robertson alongside Kic's Steph Claire Smith and Laura Henshaw, this collection was months in the making. From the beginning, both STAX. and Kic teams established that at the heart of the collaboration was a mutual desire to create something for their communities.
"Pinch us! We can’t believe that Kic has its own activewear collection. Collaborating with a brand that embraces diversity alongside comfort, quality, and style was so important to us. STAX. does exactly that," they share. Their goal was clear: to design activewear that inspires movement and confidence, underlined by the powerful affirmation that "you are enough, just as you are." - Kic's Steph & Laura
Echoing this enthusiasm, STAX.'s Don & Matilda saw in Kic, not just a partner but a shared ethos waiting to be brought to life in a collection that would stand out for its quality, design, and inclusivity "We are so excited to be partnering with Steph & Laura for this collaboration. Both our values & brands align perfectly, so it was a no-brainer!"
After many months of production and design meetings, samples and back and forth calls to perfect every detail... The collaboration materialised into a 15-piece collection (PLUS a bonus Merch collection featuring a full tracksuit!) that reflects the best of both brands.
The collection features some brand favourites including STAX.’s famous ‘Best Black Tights’ and midi bike shorts with the innovative no-front-seam feature and brand new designs in a range of vibrant pink hues, the collection embraces diversity in every aspect with sizes ranging from XXS to 4XL, it ensures that everyone finds their perfect fit, making every piece a celebration of the body that wears it.
Our community's reactions to this collection have been so exciting. Even better, this is just the beginning of the Kic X STAX. partnership... Stay tuned.